The same skincare science, finally also for hair

From the scalp to the lengths, starting from what your hair is really asking of you

Line Oily Scalp

Linea Restructuring

Frizz Control Line

Treatments

Line Oily Scalp

For oily scalp and hair that gets dirty quickly. It helps manage excess sebum and prolong the feeling of cleanliness.

Oily Scalp

-74,8%

of sebum from the first application*

*Instrumental assessment with Sebumeter® on 20 subjects with oily scalp, after up to 28 days of use of Oily Scalp Purifying Shampoo.

Oily Scalp Purifying Shampoo

Purifying shampoo for oily scalp. It reduces excess sebum and helps keep hair clean longer, without drying out the scalp.

function

Cleanser, Sebum-Regulating, and Rebalancing

Key Ingredients

Sarcosine, Niacinamide, and Salicylic Acid

Step Routine 1Shampoo

Oily Scalp Purifying Conditioner

Light conditioner for hair with oily scalp. Detangles and softens without weighing down.

Function

Untangling and Cleanser

Key Ingredients

Sarcosine, Niacinamide, and Salicylic Acid

Step Routine 2Balm

Linea Oily Scalp

Helps reduce excess sebum with a purifying action that lasts up to 72 hours after washing.*

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States that the shampoo cleans without drying out**

90%

Claims that the routine allows less frequent washes**

70%

States that the shampoo reduces excess sebum on the scalp**

90%

Claims that the feeling of cleanliness after shampoo lasts longer over time**

70%

Reports an improvement in the condition of their oily scalp compared to their usual routine**

75%

Claims that the conditioner detangles hair without weighing them down**

95%

*Instrumental evaluation with Sebumeter® on 20 subjects with oily scalp, up to 28 days of using Oily Scalp Purifying Shampoo.

**Self-assessment test on 20 volunteers with oily scalp, after 28 days of using the complete routine.

Line Restructuring

Does your hair break easily, is it frayed or treated? It helps make it stronger, more resistant, and less fragile.

Restructuring

Visibly improved fiber

after 12 treatments*

*Ex vivo evaluation using SEM on strands of damaged hair, after 12 combined treatments with Hair Restructuring Shampoo and Conditioner.

Hair Restructuring Shampoo

Restructuring shampoo for damaged, brittle, or treated hair. Gently cleans and helps care for damaged hair fiber, improving its strength, elasticity, and resistance.

Function

repairman and Restructuring

Key Ingredients

Hydrolyzed Lupine Protein, Cetylhydroxyproline Palmitamide, and Amino Acids Complex

Step Routine 1Shampoo

Hair Restructuring Conditioner

Restructuring conditioner for damaged, brittle, or treated hair. Detangles and conditions without weighing hair down, helping to care for the hair fiber and leaving hair softer and easier to manage.

Function

repairman and Restructuring

Key Ingredients

Hydrolyzed Lupine Protein, Cetylhydroxyproline Palmitamide, and Butyrospermum Parkii Butter

Step Routine 2Balm

Line Restructuring

For damaged, frayed, or treated hair. It helps improve its strength and resilience, with measurable elasticity right from the first treatment.*

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Hair appears healthier and less damaged*

100%

Claims that the routine improves the overall appearance of damaged hair*

100%

You’ll notice stronger, more resilient hair*

90%

States that hair appears brighter and healthier-looking*

100%

You will notice your hair is more elastic and less prone to breakage*

80%

Claims that the conditioner detangles without weighing it down*

95%

*Self-assessment test on 20 volunteers with damaged hair, after 28 days of using the full routine.

Frizz Control Line

For frizzy hair that’s hard to tame or easily gets puffy. It helps keep it more manageable and tamed without weighing it down.

Frizz Control Shampoo

Anti-frizz shampoo for hair prone to frizz, especially in humid conditions. Clinically tested anti-frizz effect for up to 12 hours.*

Function

Anti-Frizz, Conditioning, and Nutrient

Key Ingredients

Hydroxypropyltrimonium Hydrolyzed Corn Starch and Plant Oils & Butters Complex

Step Routine 1Shampoo

Frizz Control Conditioner

Anti-frizz conditioner for frizzy or hard-to-detangle hair. Conditions without weighing down, leaving hair softer, more manageable, and easier to comb.

Function

Anti-Frizz, Conditioning, and Nutrient

Key Ingredients

Hydroxypropyltrimonium Hydrolyzed Corn Starch, Astrocaryum Murumuru Seed Butter, and Cocos Nucifera Oil

Step Routine 2Balm

Frizz Control

-100%

curl effect for up to 2 hours*
measured efficacy for up to 12 hours

*Instrumental test on natural hair strands treated with Frizz Control Shampoo + Conditioner, under controlled conditions of high humidity and temperature, compared to the untreated control.

It claims that hair becomes more manageable and less prone to frizz***

85%

Confirm that the routine helps maintain the anti-frizz effect throughout the day***

80%

Notice brighter hair and looking healthier***

85%

You'll notice less frizzy hair and easier to manage***

90%

This balm detangles without weighing hair down***

90%

Makes hair less sensitive to humidity***

85%

*Instrumental test on strands of natural hair treated with Frizz Control Shampoo + Conditioner, in controlled conditions of high humidity and temperature, compared to the untreated control.

***Self-assessment test on 20 volunteers with frizzy hair, after 28 days of using the full routine.

Frizz Control Line

Helps control frizz even in high humidity, with a measured effect for up to 12 hours without altering the natural shape of the hair.*

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Treatments

90,5%

perceived reduction in fall*

*Self-assessment test on 21 volunteers with acute telogen effluvium after 84 days of use.

Hair Density Peptide Serum

Our first scalp treatment, suitable for all hair types. An intensive serum that helps fight hair loss and maintain hair strength and density.

Function

reinforcing and Densificante

Key Ingredients

Bioactive Peptide Complex, Serenoa Serrulata Extract, and Curcuma Longa Extract

Step Routine 3Treatment

Frequently Asked Questions

Answers to the most common doubts

Start with what you notice most often. If your scalp tends to get oily quickly, choose Oily Scalp. If the main issue is frizz, choose Frizz Control. If instead your hair is damaged, brittle, treated, or prone to breakage, choose Restructuring.

Yes. Shampoos are formulated to gently cleanse and can also be used frequently. The ideal frequency depends on the needs of your scalp and your hair.

Yes. Routines can also be used on colored hair. Restructuring is particularly suitable for damaged, bleached or chemically treated hair.

You can use the routines even on fine hair. To maintain lightness and volume, apply the conditioner only to the lengths and tips, and adjust the quantity based on your hair's needs.

Restructuring is designed for damaged, fragile, or treated hair and helps improve its strength, elasticity, and resistance. Frizz Control is designed for hair that tends to frizz and helps keep it more manageable, even in humid conditions, without altering its natural shape.

It depends on what we wanted to measure. For Oily Scalp, we measured sebum content using a Sebumeter®. For Restructuring, we assessed elasticity and observed the hair surface using scanning electron microscopy. For Frizz Control, we tested frizz under controlled conditions of high humidity. We also included evaluations from people who used the routines alongside these tests.

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